Marketing/development deal supports FC Development Corp’s regional expansion plans

BRIDGEPORT, Connecticut. FC Development Corp. and Services America Corp. announced today a strategic partnership between their two Connecticut-based organizations: The Farmer’s Cow Calfé & Creamery and Webster Bank Arena. The three-year deal makes The Farmer’s Cow Calfé & Creamery the arena’s official dairy partner, with expanded site distribution and marketing rights at more than 150 annual events, including sports, concerts, and special events.

Webster Bank Arena is home to the Bridgeport Islanders hockey team, which recently boasted a 250% increase in ticket sales, and collegiate programs from Fairfield University & Sacred Heart University. The arena will be host to the SNY Connecticut Ice 2022 College Hockey Tourney and upcoming events with the New York Islanders, the Harlem Globetrotters, Monster Jam, the Dude Perfect Tour, and musical superstar J Balvin.

“This agreement aligns perfectly with our mission: partnering with strong leaders and premium brands to bring our locally-sourced products to new communities and supporting local businesses,” said Coryn Princevalle, President of The Farmer’s Cow Calfé and Creamery. “The vision and partnership of the team at Webster Bank Arena & The Bridgeport Islanders is a perfect fit for our brand, helping to fuel our expansion throughout New England. We are beyond thrilled to partner with such an amazing organization.”

Visitors to Webster Bank Arena will now be able to enjoy The Farmer’s Cow Calfé and Creamery Ice Cream at all venue events and enjoy a Calfé inspired sponsorship of the Bridgeport Islanders Ice Crew During All BPI Home Games! This will allow thousands of new patrons to discover the Calfé name and help build awareness as new locations develop across the state, within the competitive and expanding fast-casual restaurant industry.

“The FC Development Corp. team has been amazing to work with and we couldn’t be happier to have them as our newest partner,” said Bridgeport Islanders President of Business Operations Brent Rossi. “With our focus on family friendly entertainment, and the excitement that our recent rebrand has brought us, we are confident that The Farmer’s Cow Calfé and Creamery will be a key component in elevating our fan experience.”

About Webster Bank Arena

Webster Bank Arena is a $56 million-dollar, 10,000-seat multi-purpose arena in Bridgeport, Connecticut opened on October 10, 2001, and is the 5^th largest venue in the state of Connecticut. Webster Bank entered into an agreement with the City of Bridgeport for naming rights of the arena on January 6, 2011. Recently, the city committed to spending up to $28 million to return the arena to like-new condition.

About The Farmer’s Cow Calfé and Creamery

The Farmer’s Cow Calfé and Creamery is a farm-to-table, fast-casual, restaurant developed by The Farmer’s Cow brand which currently supplies milk, eggs and ice cream to grocery stores in 9 states. In 2019, FC Development Corp. came alongside The Farmer’s Cow team to lead in a new growth plan for the restaurant. FC Development Corp has designed a system of accelerating unit expansion of the Calfé nationwide and built out a leadership team with industry veterans and corporate executives who previously held positions with Papa Johns, Subway, Dunkin Donuts, Smashburger and McDonalds.